THE JOURNAL

Photographs by Mr Young Jun Koo
The best street-style looks from the SS17 shows.
Since the SS17 shows at Seoul Fashion Week are concluding tomorrow, we thought we’d take stock, and do a bit of work to see what style lessons we have learned from one of the world’s fastest-rising fashion capitals. Seoul is not known for having a sober approach to clothes. You could say that the city likes to show off – but not in the same way as the pristine Pitti peacocks we see twice a year in Florence, mind. Seoul is more about fun. Indeed, it’s probably the only fashion week where people actually look like they’re having a nice time. Think: big accessories, goth and punk-influenced style, and brands such as Supreme, Raf Simons, and Vetements – who sent everyone into a minor frenzy when they announced a garage sale on the first day of fashion week.
What with that, and rumours of G-Dragon (K-pop royalty for the uninitiated) attending an impromptu party in the parking lot of the Grand Hyatt Seoul on Tuesday, we almost forgot to document all the amazing street style we have seen. But we did, and it turns out Seoul can do classic looks as well as wild ones. Here are five style lessons we can all take something from.
GO HELL FOR LEATHER

This guy looks at ease in a biker jacket. He’s sat on a motorbike, after all, so he’s pretty qualified to wear one, of course. He can say, with a totally straight face, that he’s wearing a biker jacket purely for practical reasons – to protect himself if he was to unceremoniously dismount said bike. But given he matches it so well with some chinos, which hang inches above his ankle, we’d hazard a guess he knows a thing or two about style as well as speed.
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HOW TO LAYER WELL

There are good ways of wearing lots of different layers of clothing; there are innocuous ways; and then there are bad ways. Perhaps, simply in search of warmth, you decide to wear a T-shirt underneath a sweatshirt, upon which you throw a nice winter coat. Maybe, in search of complements, you decide to throw on all of your favourite items at once – causing an almost audible clash. Or, perhaps you’re this man, who understands the exact science of balance, courage and quality when it comes to mixing different textures, prints and styles.
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DO DOUBLE DENIM LIKE YOU MEAN IT

This is the look of a man who is invested in denim and not afraid who knows it. He is not going about things in a half-hearted way. He is not mixing up different shades or washes with his jeans and jacket. He is in no way hiding his commitment to indigo. And, when deployed like this – the jacket fitted to perfection, a couple of undone buttons and a white T-shirt underneath to break things up a little – hardwearing denim, doubled-up, has never looked so effortless.
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DRESS UP CASUAL CLOTHING

We’re huge fans of a shell blouson jacket – and this is a great example of how to wear one. When you have something as casual as a shell jacket, go for some slightly more formal wool trousers to go with it. It means that you can get away with wearing a cap and some contemporary Y-3-reminiscent sneakers without looking like a teenager bunking off school.
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YOU DON’T HAVE TO BE BOLD TO BE NOTICED

Especially in the context of Seoul – where extravagance and exuberance are the order of the day – it can easily be forgotten that simple classics go a long way. Timeless pieces such as the plaid shirt seem to exist outside of time or trend as evergreen items of clothing. Perhaps the fact that this one is blue offers a slight update on the theme. But that’s where the innovation ends. A plaid shirt, a white T-shirt and a workwear jacket – what’s not to like?