The Pitti Peacock

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The Pitti Peacock

Words by Mr Adam Welch

21 July 2015

Every six months, the MR PORTER team sets off on a trip around the style capitals of the world to discover the latest products and propositions from our favourite menswear designers and brands. Though many of our ideas for the coming season come from such experiences, amidst the hustle and bustle it can be easy to overlook that most bounteous and original source of inspiration: nature herself. Accordingly, this season, we decided to take a different tack in our street-style coverage. The above footage is the result of months of ornithological research and innovative new methods of film capture, focusing on Florence’s Pitti Uomo trade show. Here, over the course of one long, arid day, we were able to capture one of the Pitti microclimate’s most unusual and interesting domestic avian subspecies – the Pitti peacock – in its natural habitat. Press play and prepare to be dazzled by this groundbreaking documentary.