THE JOURNAL

The 1990s cult toy sensation Monster In My Pocket, a roster of more than 200 small, coloured plastic figures with spin-off trading cards, comics and board and video games, was always going to run into trouble. Designed as collectables, but inevitably with a battle element tacked on, each monster had an assigned point value. But on what basis was this system devised? And how could it have been considered anything other than arbitrary when a werewolf, as in a man who turns into a wolf, but is still the size of a man (25 points), is more highly prized than a kraken, the deep-sea cephalopod-like creature of Norse legend noted for its vastness and feared for taking down ships crossing the Atlantic Ocean (20 points)?
And where do dinosaurs fit in amid a rabble of mythical beasts that includes griffins, trolls and Bigfoot. How can you have a miniature model of Mr HG Wells’ Invisible Man when his defining feature is that you can’t see him? Mr Alan Moore’s The League Of Extraordinary Gentlemen this isn’t. Somebody somewhere wasn’t joining up the dots.
It was the inclusion of Hindu gods that really threw a spanner in the works. What probably felt like reaching out towards another culture (and cynically tapping in to another market) proved to be a bit clumsy. How can you lump the revered deities of the world’s third biggest religion in with vampires, goblins and zombies under the banner “monsters”? Imagine the blowback if Jesus Christ was listed as a Pokémon and potentially bested by Jigglypuff.
None of this stopped Monster In My Pocket being anything other than a runaway success. Several attempted reboots in the 2000s failed to build on the achievements of this initial run. But where the ill-conceived 2003 CGI cartoon tie-in came unstuck – no doubt the disparity in scale between the aforementioned marine leviathan and, say, the stink bug of series five gave the writers’ room something to chew over – Swedish fashion visionary Acne Studios has now taken on the challenge.
Unshaken by the misappropriation of Scandinavian folklore, the Stockholm-based brand has released a capsule collection that’s another extension of the original Monster In My Pocket line. Quite how many points its vivid orange and slime-green sweaters, hoodies, caps and bandanas, all emblazoned with graphics from the niche toy series, are worth is anyone’s guess. By our reckoning, this jolly bucket hat has got to beat series three’s Jimmy Squarefoot, based on a Manx fable about a man with a pig’s head (20 points). Surely?