The New Names For Your Favourite Acne Studios Products

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The New Names For Your Favourite Acne Studios Products

Words by The Daily Team

14 August 2017

They might have be rebranded but they’re still the classic, minimal, Swedish designs we love.

We men, it is often said, are creatures of habit. And there’s absolutely nothing wrong with that. There are few greater pleasures to be had, sartorially, than happening upon a particular sweater, or shirt, or pair of trousers, that we know suits us perfectly, and that we can purchase with confidence (and in different colours) again and again. It takes all the guesswork out of that sometimes tedious process of shopping. Swedish brand Acne Studios knows this well. It boasts a well-priced, impeccably cut range of everyday products that are not only timelessly stylish, but remain available from season to season, and so are the cornerstone of many a wardrobe.

There’s just one tiny problem here. The brand has recently revamped them all. It started with the jeans – the entire denim line has been retitled Blå Konst, and furnished with a series of new names and fits – but it extends to all products. The Max chino is no more. In its place, we have the Ayan trouser. Where once you might have looked for a College Face sweat, you must now search for Fairview. Given the almighty upheaval all this is likely to create among loyal (and habitual) customers of the brand, we thought it our duty to alert you to some of the key Acne Studios products that are now (as ever) available, but under different names, with fits slightly tweaked and perfected to make them better than ever. Scroll down, and quit panicking.

Many of us were quickly enamoured of Acne Studios’ College Face sweater when it – and its fun smiley chest badge – first blinked into existence. Rendered in fleece-backed jersey, it was dependable but fluid, with a slightly smoother finish than your typical grey sweatshirt. All these things are still, of course, true of the Fairvew sweater, mostly because it’s the same thing. Play with the smart/casual idiom by wearing it with another renamed Acne Studios classic, the Ari drawstring trouser. This replaces (and replicates) the popular Ryder model, a sharp wool trouser with a comfortable drawstring waistband, which combines the ease of sweatpants with the sharpness of a more tailored garment.

We’re aware that we at MR PORTER drone on quite endlessly about the virtues of chinos, so let’s keep this quick. Acne’s Ayan variety (formerly called Max Satin) is a particularly versatile and stylish iteration of a particularly versatile and stylish trouser archetype. You can quite literally wear these with anything, from a sharp navy blazer to the latest “is this really happening?” piece from edgy pranksters Vetements. For the sake of illustration, we’ve paired them here with Acne Studios’ Neve cardigan, which we used to know and love as Dasher Face.

What is the science, or magic, behind naming a piece of clothing? Clearly, it’s rather mysterious. This denim jacket, formerly known as Who is now called Pass. Who’s to say which is better? Let’s focus, then, on more concrete things. It’s still an exceptionally fine denim jacket, representing Acne Studios’ many years of experience in the denim business, and is now available in this pleasing, bleached wash, which will make a perfect accompaniment to this summer’s millennial pink trend. On that note, how about this Newark polo shirt? Recognise it? Of course you do. It’s a particularly bright variation of a classic Acne Studios style. Let’s just refer to it as the artist formerly known as Falco. Get one now, for goodness’ sake, before Acne changes the name again.