Before I moved here, my perception of Nashville was probably a naïve one,” says English-born singer and model Ms Karen Elson, who has lived in the capital of Tennessee since 2006 after relocating there with her then husband, Mr Jack White. “I imagined every man walked around town in a cowboy hat and boots, and ladies all had big blonde hair and were dripping with rhinestones singing Dolly Parton or Loretta Lynn. Granted, you’ll witness some of that, but when you walk down Broadway, it’s mostly tourists living the Nashville dream.”
I confess that when I have thought of Nashville in the past, I have come up with a similar sketch of the city – a bit reductive, heavy on the country music. Over the course of the past couple of years, however, the place has begun to nag at me. Why are people moving there from the coasts? Musicians, yes, but also world-class chefs, interior designers, curators, entrepreneurs and even Victoria’s Secret models. What is drawing people from New Yorkand Los Angeles to Music City?
“It’s the food, the people, the lifestyle, our house that I love,” says the singer-songwriter Ms Michelle Branch, who recently moved back to Nashville from Los Angeles after nearly a decade away. “In Nashville, we have acreage, a vegetable garden, chickens, a huge recording studio – things you can’t get in NYC or LA.”
That acreage and those things you can’t get elsewhere might also be why the city is in the midst of a development boom. A whole host of American companies such as Amazon and Oracle are building campuses in the area to join the international entities, including Bridgestone and Nissan, that have their stateside bases in town. But with all of that influx, how does a town of a little more than 500,000 people survive the surge in population, in density, in demands? Can it even actually thrive? How does it maintain its identity, especially when a figment of that identity is already attached to a primetime soap (ABC’s country music show Nashville, which ran from 2012 to 2018)? Also, how does a very Southern city contend with both a boom in tourism and a rise in inhabitants from the liberal capitals on the coasts?