THE JOURNAL

London-based outfit Folk has made a name for itself with understated and imminently wearable clothing, constructed to exceptional standards. In short, quality items without the need to shout about it. But if others want to make some noise on its behalf – and MR PORTER has certainly been known to bang that particular drum – then so be it. Indeed, a roster of artists have recently found the company’s pared-back designs the perfect canvas for their own vivid creations, notably the label’s recent work with Yorkshireman Mr Alfie Kungu. “Wearable art” is what Folk founder Mr Cathal McAteer, who himself also dabbles in furniture design, calls it.
But when we heard that the brand’s latest project was with the Goss Brothers, we assumed that there had been some mistake. Sure, we’re big admirers of the recent documentary After The Screaming Stops – and we’ve misspent many a Thursday afternoon relaying our favourite lines (“We had a dart” is a personal favourite). But sleeveless 1990s grunge-band tees, ripped stonewash jeans and slogans demanding the return of conkers?
Perhaps it is with a sense of relief that we learn that these fraternal Gosses are not Messrs Matt and Luke Goss, of the recently reformed band Bros, but Bristolian painters Messrs Phil and Nick Goss, who have previously collaborated with Folk on pieces inspired by Mr JG Ballard’s prophetic 1962 sci-fi novel The Drowned World. Rather than pictures of beloved pooches holding pint glasses, the particular artwork here goes further back, tapping into Greek mythology. Specifically, the legend of Orpheus and Eurydice. The son of Apollo, Orpheus was the most gifted musician of his day (much like Mr Luke Goss in that respect). But his skills with a lyre didn’t help him when his beautiful wife, Eurydice, was killed – a warning for the ages, she was bitten by a snake while dancing. And where Bros’ return has been largely one of triumph, Orpheus’ attempt to rescue Eurydice from the underworld was tinged with the tragedy that was the ancient Greeks’ trademark as his patience failed him.
The Goss Brothers’ (the other ones) watercolour rendering of this epic tale is fittingly dark and shadowy in tone. Captured across a capsule collection, you can find the engaging print on T-shirts, shirts, shorts and hoodies, all crafted with the skill that has become a byword for Folk, and thereby fit for a god.
Indeed, with both the clothing and the print plastered on it, the feeling is that nothing was rushed. Where Orpheus was punished for his haste, a later civilisation could’ve told the Greek poet and prophet about not succumbing to such pressures. As the saying goes, Rome wasn’t built in a day, but we don’t have the time Rome had.