Looksmaxxing, the internet-speak definition for improving your looks, involves everything from building muscle in the gym to upping your skincare game to getting plastic surgery. More controversial terms include mewing (pushing your tongue against the roof of your mouth to apparently achieve a more defined jawline) and bone smashing, which involves hitting your jaw and cheekbones to make them grow back stronger, though there is no evidence this is anything more than a meme. The latest looksmaxxing trend? Shaving off your eyelashes. Why? To look more masculine, supposedly.