Held every other year in the heart of the aforementioned emirate, Dubai Watch Week has made a name for itself as the luxury watch world’s cooler, more laid-back event. Not hard, say the cynics, but with an audience of collectors flocking from around the world to attend, a more open-door approach than you’ll ever find in Switzerland, and a climate that’s just a tad more agreeable, DWW is having the last laugh. Crucially, if any event is going to represent the contemporary, switched on side of the industry, it needs to reflect the ever-closer integration of men’s style with horology. With that in mind, MR PORTER sent its keen-eyed photographer to profile five of the best-dressed attendees.