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Time To Shine: A Cultural History of Diamond Watches
Diamonds. Stones associated with love, romance, Ms Marilyn Monroe. Their cold, hard beauty has been prized by royalty, both Hollywood and hereditary, as a sign of wealth and status. And although diamonds and women have been inextricably linked, recent red-carpet appearances by Mr Harry Styles and Mr Timothée Chalamet and Mr Brooklyn Peltz Beckham’s dazzler of a wedding band are all signs that diamonds are no longer just a girl’s best friend. In the world of watches, there is no doubt at all. The most macho megastars – be it Jay-Z, Drake, Mr Anthony Joshua or Mr Cristiano Ronaldo – are spending their millions on fully iced-out designs. It’s nothing new, however, and it cannot be simply dismissed as tasteless bling, as it might have been a decade ago. It is true that today’s superstars can trace their taste in watches back to the birth of hip-hop in the 1980s, but the full story of diamond-set watches – for men, in particular – is longer and more complex.