To some people, watches will only ever be a practical means of telling the time. To others, they are so much more. As three more worldly, sophisticated watch collectors shed light on their personal collections in this latest instalment of On My Watch, their stories show why it can be such an irrational and irresistible hobby. We hear from Mr Mark Cho, cofounder and co-owner respectively of menswear shrines The Armoury and Drake’s; Mr Nikolaus Hirsch, CEO of the family-run watch strap specialist Hirsch The Bracelet; and Mr Lex Mak, the Melbourne and Hong Kong-based architect, designer and entrepreneur. As ever, the range of interests covered is broad – from F.P. Journe to Ikepod, NOMOS Glashütte to Franck Muller and Star Wars to Imperial Japan – and illustrates, as ever, what it means to understand watch collecting.