Mr Aaron Simpson understands what makes the wealthiest and most successful people on the planet tick. He isn’t a celebrity shrink, nor does he hack voicemail messages for a living. He runs the high-end concierge service Quintessentially, which he co-founded in 2000, and now has 70 offices worldwide. With an aim to “make the impossible possible”, the company provides, well, just about anything, at any time, for its coterie of high-net-worth and extremely influential clients. But how exactly does he keep all the high-flyers in his little black book happy? Throwing a $40m wedding sometimes does the trick. Mr Simpson explains more, below.
GIVE THEM TIME
“When we started Quintessentially, we found out pretty quickly that people value time over money and material things,” he says. “Our service allows our clients to access certain privileges and go to certain places. We serve a time-poor, cash-rich community that want things done quickly. We look after people who can afford to buy time.”