The History

While officially registered in 1830 (in itself making Baume & Mercier the seventh-oldest name in Swiss watchmaking) the “Seigneurs de Baume” of the Jura mountains are traceable to the Middle Ages – a lineage of pure-bred horological royalty. Messrs Paul and Jean Baume established the parish of Les Bois by 1610, giving local farmers part-time jobs assembling movements, before becoming a specialist producer of extra-flat watches as well as elite complications. All this was typified by pared-back and perfectly balanced design – a pursuit of equilibrium that inspired the adoption of the Greek “phi” symbol as the company logo. Merged with Piaget in 1965 as a more affordable sub-brand, then snapped up lock-stock-and-barrel by Richemont Group in the 1980s, the modern Baume & Mercier has since flourished as a highly accessible watchmaker of copper-bottomed Swiss quality, whose fresh aesthetic suits a young, well-heeled crowd.


Combining traditional and cutting-edge techniques, Baume & Mercier’s flawlessly engineered, Swiss-made automatics and chronographs are designed with the brand’s 1950s and 1960s golden era in mind, yet embody centuries of ancestral horological expertise.

Clifton Club

Recent years have seen Swiss watchmakers taking their smarter men's watches into sportier and steelier territory, with Baume & Mercier even coining its own demographic: the “gentlesportsman”. Tantamount to horological athleisure-luxe, the super-slick Clifton Club collection perfectly encapsulates that new breed of cosmopolitan athlete – less Wednesday-night five-a-side, more Saturday-afternoon tennis.

Clifton Club Shelby Cobra

It's been more than 60 years since ex-racer Mr Carroll Shelby stunned the Europeans with his all-American team, running imported British AC Ace coupés retrofitted with Ford’s mighty V8. It was a combination with so much “bite” that he dubbed his car the “Cobra”, coining an immortal automotive name and inspiring a line of high-octane chronographs adorned with racing livery so vivid you can smell the exhaust fumes.


With such a lengthy lineage, it’s no surprise that Baume & Mercier’s history has seen all manner of upheavals, transformations and exploration – yet even today, it stays true to its roots.

The Everlasting Warranty

Baume & Mercier’s modern-day workshops in Les Brenets not only produce new watches, but also repair old ones, under the highly sustainable philosophy of “no Baume & Mercier watch is unrepairable” – even if it involves remanufacturing parts. The oldest timepiece ever received for refurbishment was a handsome pocket watch made in 1870.



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