Unfortunately for those of us who stumble around in the morning struggling to find matching socks – let alone matching clothing – being well-dressed doesn’t come with a guidebook. If it did, though, we’re pretty sure one of the rules would be: wear Lemaire. The French brand, which has been around for almost 30 years in various iterations, has carved a niche in the market for realistically stylish clothes. That is, pragmatic, no-nonsense fashion that looks effortlessly good in almost any situation.

Helmed by Mr Christophe Lemaire and Ms Sarah Linh-Tran, an offensively gorgeous couple who work as co-designers, Lemaire hits the mark of fashion that is somehow incredibly tasteful yet never dull; quietly powerful clothes that exude taste and intelligence from every finely constructed fibre. Super-clean suit jackets in muted colours sit next to fuss-free trousers in tactile cotton, and nearly everything is timeless. Here are just a few of our favourites from the brand’s latest collection.

This isn’t just tailoring; this is Lemaire tailoring. Which means that each line is perfect, the fabric is wondrous, and the colour is understated in a way that somehow also makes a statement. This jacket’s shade is mushroom, an unusual colour that will nonetheless go perfectly well with a pair of minimal black trousers.

Prints aren’t found too often in Lemaire’s collections – the brand generally prefers to keep things clean – but recently, it has introduced more and more of them, and clearly has a knack for it. Cut slightly loosely, this camp-collar shirt with a geometric print is what they call a “summer staple”.

Rare is the item of clothing that feels as though it could have been just as fashionable 50 years ago as it is today. The greyish-green jacquard polo knit is just that, though, and speaks to Lemaire’s knack for timeless design.

With a tapered fit, and in a dark charcoal colour that is softer than black, these pleated cotton trousers are an easy thing to slot into any man’s wardrobe to give his outfits a pared-back update.

Want a leather jacket for life? Look no further. This classic blouson style in dark brown leather will age well in fabrication as well as aesthetic. Wear it with a sleek pair of tailored trousers and some polished Derby shoes.