From tastemakers in Tokyo to creatives in Copenhagen and designers in Dallas, this new series of short films looks at how remarkable men work, relax and dress. Basically, we’re sharing the style secrets of men who live well.

For episode one, we visit creative entrepreneur Francesco Ragazzi in Milan. The former artistic director of Moncler and the founder of Palm Angels, Ragazzi is now the man behind Réservation Parfums, a creative fragrance brand that plays with the concept of an exclusive – and entirely imaginary – luxury hotel in California.

“My philosophy when it comes to style – creativity in general – is to take something that you know, but try to have a different perspective on it,” he says.

Now Ragazzi brings his new take to the Style Council.