The shade to be seen in for AW18.

Camel is one of those colours that is ever-present in the world of men’s style. And yet, it is not quite as versatile as, say, the super-neutral hues of navy blue or grey. It is rather striking, in its own way. Not as striking as millennial pink, of course. Or yellow. Or teal. But striking enough to imbue your look with a special, almost sophisticated edge. Striking enough that you wouldn’t necessarily wear it every day, nor more than once in one outfit – unless you were feeling brave.

We’re talking camel because today there seems to be a disproportionate amount of clothes in the brown/beige hue on site today. And below we have pulled out four of our favourites. While we wouldn’t necessarily recommend investing in them all – although there would be no issue if you did – there is something for every occasion. Whether you go for the blazer, the winter coat, the sweater or the hoodie – there’s never been a better time to get on board with camel.