

Luxury is loosening up. Once considered the preserve of a more conservative clientele, the higher end of the menswear market is now emerging as a new frontier for self-expression thanks to a new crop of designers drawn from around the world that includes Japan’s Auralee, South Korean LE 17 SEPTEMBRE, Sweden’s Saman Amel, Italian brands Umit Benan B+ and Stòffa as well as The Row of the US.


Together, they’re offering a fresh perspective on luxury fashion that preserves the pillars of craftsmanship and provenance, but does away with fussy or outdated sartorial norms. Feel like rocking socks and sandals with a trench coat? Go ahead.

Luxury is loosening up. Once considered the preserve of a more conservative clientele, the higher end of the menswear market is now emerging as a new frontier for self-expression thanks to a new crop of designers drawn from around the world that includes Japan’s Auralee, South Korean LE 17 SEPTEMBRE, Sweden’s Saman Amel, Italian brands Umit Benan B+ and Stòffa as well as The Row of the US.

Together, they’re offering a fresh perspective on luxury fashion that preserves the pillars of craftsmanship and provenance, but does away with fussy or outdated sartorial norms. Feel like rocking socks and sandals with a trench coat? Go ahead.


How luxury is becoming a new frontier for self-expression and the brands leading the charge including The Row, Auralee and Stòffa

Fashion: Six Lessons In Modern Luxury

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