In the newspaper industry, they call this silly season. Everyone is on holiday and nothing much happens, so methods for dealing with seagulls (you stare them down, apparently) or stories about crossbow-armed fugitives escaping on jet skis get bumped up to “of public interest” status, not that either shouldn’t concern us. But for the fashion industry, this is a big moment: it’s when the first glimpses of the new season’s stock start coming through and, while it might still be the middle of August, you’re made to seriously think about your choice of winter coat.
I haven’t got that far quite yet, but I have slung a few autumnal items on my Wish List. But, with one eye on the jolly yellow sun that currently isn’t on show through the windows at MR PORTER’s London HQ, there is more than a single pop of colour in the mix.