THE JOURNAL
The men who broke with convention and rewrote the rules on how to dress.
In the world of fashion today, rule-breaking can sometimes feel like a competitive sport. And it makes sense. From streetwear logos on bricks to delivery company logos on T-shirts, going against the grain is a surefire way to stand out. The thing is, breaking the status quo is nothing new – in fact, acts of rebellion have propelled fashion forward since, well, forever.
We’ve compiled several of the most notorious. Sit back and learn from each of these troublemakers: iconoclasts who, in the process of disregarding the rulebook, managed to create an entirely new one single-handedly. Step up, Messrs Brummell, Dean, Cobain and Slimane.
What are you rebelling against? Whaddya got…
Style game-changers
Illustrations by Mr Tommy Parker
Animation by Mr Chris Shaw