Five Years Of MR PORTER
As we celebrate our fifth anniversary, here’s a film showing the highlights of what we’ve achieved – mostly with your help
Five years, what a surprise… It doesn’t seem so long since we launched MR PORTER on the afternoon of 18 February 2011. It was the culmination of months of work (and some very late nights) by the team. As soon as we hit the “live” switch, we all sat anxiously and watched our computer screens to see the first sales from the 70 brands we initially stocked. It was incredibly exciting to see the first order come through – a Turnbull & Asser tie, a John Smedley sweater and a pair of Incotex chinos. The second was for a pair of Paul Smith socks. The press coverage surrounding the launch was considerable. MR PORTER was, after all, the first men’s e-commerce site dedicated to selling luxury fashion, and the big question on everyone’s lips was whether men would buy designer clothes online.
Five years later, the answer to that question is an emphatic “Yes”. We now stock more than 400 brands, and have delivered 3,454,593 packages to our 480,000 customers in more than 170 countries across the globe. And we have you, our customers, to thank for making that possible. From everyone at MR PORTER, a heartfelt thank you.
Over the years, we’ve managed to get a pretty good idea of what you want – both in terms of product and content – from the orders you place, the dialogue we have with you across our 10 social media channels and the feedback you give us on our newspaper The MR PORTER Post and of course this, The Journal. Every week, we look at ways in which we can improve our offering, service, brands and content. While we’re proud of all we’ve achieved in our short lifespan, we know there’s lots more work we can do in order to help make life a more stylish place. Over the next few months, we have some exciting new ideas and innovations coming up that we think you will like.
In our short film, above, you’ll find a selection of our editorial highlights over the past five years – from the film Paper Plane we made with Mr Elijah Wood to the photoshoot we conducted especially for this issue with our friend Mr Douglas Booth. Between then and now, we’ve produced more than 2,048 photoshoots, short films, interviews and features, all with one thing in mind – to inform, entertain and inspire. Let’s hope we’ve managed that.
So from all the team at MR PORTER, enjoy this special anniversary issue and, as always, opinions on everything we do are most welcome. Please email us at email@example.com.