Cartier
Founded in 1847 and dedicated to excellence ever since, Cartier is a master of both jewellery and haute horologer. The Parisian house's 'Tank', 'Ballon Bleu' and 'Santos' watches are some of the most iconic timepieces in history, while the 'Pasha de Cartier' is one of the most exciting launches of late. Explore our exquisite range from Cartier here.
Shop Cartier women's collection here.
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Pasha de Cartier Automatic 41mm Stainless Steel and Alligator Watch, Ref. No. WSPA 0009
The History
The jeweller to kings and the king of jewellers, Cartier’s story began in 1847 when Mr Louis-François Cartier rented a modest jewellery store near the oyster market in Paris. He was just 28, but within three decades his business was an empire, built by his sons Pierre, Louis and Jacques, in London, Paris and New York. Their Swiss-made watches are both timeless jewellery and Art Deco icons, with a penchant for novel case shapes and inspirations – from tortoises and baths to armoured vehicles.
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Tracks Of My Years
In 1917, just 90 miles from the carnage of the Western Front, the hushed Parisian ateliers of Cartier were working on a wristwatch that would become the benchmark not only for ‘shaped’ watches, but dress watches as a whole. Louis Cartier had seen pictures of the first British Army tanks rumbling across the scorched earth of Flanders, and the footprint of their caterpillar tracks inspired the Tank’s principal feature, its lateral “brancards”, or “stretcher handles”.