Rich with more than 140 years of history, Piaget has created a unique signature by offering ultra-thin watches alongside a fine jewellery collection. Its watches are defined by their slim designs and high-end finishing, making them the ultimate accessory for the elegant man.

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The History

Founded in 1874, Mr Georges-Édouard Piaget’s workshops supplied movements to some of the most prestigious watch brands. By the 1920s, Mr Piaget had become a creator of complete watches, finally placing his own name on a dial in 1943. By 1957, Piaget's stock in trade was cemented: innovative ultra-slim dress watches, a field in which it has set numerous world records over the years. Today’s range combines the technical mastery of the Altiplano with the 1980s exuberance of the Polo.


Innovation Through Isolation

Piaget’s ateliers are still to be found in La Côte-aux-Fées, a town 3,400ft above sea level that’s cut off by every brutal winter. Its rough climate and remoteness acted as Darwinian selection factors in the 19th century – if you were not self-sufficient during the winter, you did not survive. Meaning Piaget’s obsessive artisans had nothing to do, away from the summer’s dairy farming, but pursue absolute perfection. A surviving philosophy for the brand.


The Coin-Thin Calibre 9P

Despite its apparent simplicity, the ultra-thin watch is considered a watchmaking achievement up there with the hyper-complex tourbillon, thanks to the miniscule mechanics at play. Making the Calibre 9P, unveiled by Mr Valentin Piaget in 1957, a particularly impressive feat – no more voluminous than a two-franc coin yet ticking steadily and precisely.

The Watchmaker-Jeweller

Since 1963, Piaget has nurtured a speciality for exotic hardstone and semi-precious dials, finely sliced from brittle tiger’s eye and lapis lazuli. Its top-flight jewellery division is housed on Geneva's Plans-Les-Ouates industrial estate, or “Plans-Les-Watch” as the locals know it, thanks to neighbours Vacheron Constantin, Patek Philippe, Harry Winston and Rolex.

The World’s Thinnest Watch

Bulgari robbed Piaget of the record for world’s thinnest automatic watch in 2018; Piaget responded by creating the Altiplano Ultimate Concept in the same year, a slice of wafer-thin genius that’s just 2mm thick. It was put into full production the following year, reclaiming the record from Bulgari and ensuring that Piaget continued to rule the roost when it comes to ultra-thin watchmaking.

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