At 3.00am, the man sits up, perches for a moment of quiet contemplation on the edge of his mattress, then springs out of bed. A brief self-appraisal in the bathroom mirror follows, then he’s downing bottles of water laced with various health-inducing tinctures. Next, he gears up and he’s out into the dark streets for a swift half marathon before even the milkman is awake. Back home, it’s a brief weight session, a shower followed by a Patrick Bateman-esque skincare routine, then it’s time to check in on the side hustle. You can tell he’s concentrating because of the way he’s hunched over his laptop, lit by its eerie glow. Ten minutes later, he’s done and out the door to begin a two-hour commute to work.