Meet The Man Searching For Meaning In A Suit

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Meet The Man Searching For Meaning In A Suit

Film by Mr Emile Rafael

11 September 2019

At Husbands, we dress men once they know themselves

From a sartorial perspective, even the brand itself is a balance, occupying a happy halfway home between English understatement and Italian extravagance. This translates to a range of suiting that’s full of personality yet completely wearable, and which nods to the style of bygone eras without feeling at all nostalgic or old-timey. “What excites me is thinking about how to make a flared, high-waisted 1970s-style suit wearable today, or how to make a big-shouldered 1930s suit wearable today,” says Mr Gabard. “You have to understand the DNA of these times and adapt to new bodies. Because people have changed. They don’t have the same way of life as they once did.”

Husbands is a difficult brand to pigeonhole: it occupies a middle point between English and Italian sartorial tradition, classic and contemporary style and the desires of a tailor and his client. It’s only natural to wonder whether the brand’s readiness to compromise in the interests of achieving balance has left it without a clear identity. Mr Gabard has a simple reply to this: Husbands is French. “I would describe a French suit as a kind of oxymoron, a paradox,” says Mr Gabard. “It is the unnoticeable noticeable.” This trademark Frenchness is on full display in the brand’s capsule for MR PORTER, a collection of classic silhouettes emboldened with broad lapels and razor-sharp shoulders.

If Husbands’ insistence on a certain emotional maturity of clientele – not to mention its catalogue of cultural references, the majority of which can be carbon-dated to about 50 years ago – have you convinced that this is a brand intended for an older and more conservative crowd, then think again. Indeed, it’s Mr Gabard’s ambition to appeal to the men who left tailoring behind for the very reason that it had become too old and too conservative. “Over the past three decades, the industry has aged with its customers and those who wish to dress in a contemporary fashion have stopped looking to the suit.” This is a travesty, he says, because it is the best way for a man to express himself. “The classic wardrobe is all about freedom. You can wear a suit in so many different ways. You can be unnoticeable, or you can be noticeable; you can wear a tie or you can open a shirt; so you can wear a suit to a nightclub, to the office, to go to school with your kids. You will be always perfect in all situations.”