The Sneaker Drop: Three Of July 2020’s Most Anticipated Releases
With fewer opportunities to leave the house, new sneakers may not have been at the forefront of your thoughts in recent months – and probably not on your feet, either. But if the new normal sees something of a return to business as usual, however reimagined, then a pair of classic sports shoes, reworked for this particular moment in time, is perhaps the perfect thing to wear when stepping out into the world. Here are three options for those putting their best foot forward in July. Want to cop a pair for yourself? Keep an eye on MR PORTER’s What’s New and sign up for our email updates to be the first to know.
01. Stan Smith by adidas Consortium X Human Made
In recent years, sportswear giant adidas has been known for dabbling in entirely automated production hubs. But the latest collaborator to work with its Consortium line – a platform for smaller-batch, limited-run items of footwear and clothing – is Human Made. Launching this month is A Bathing Ape founder Nigo and streetwear designer Sk8thing’s second stab at a sneaker staple, the Stan Smith. This new version of the perennial tennis shoe this time features Human Made’s red heart logo in place of adidas’ three perforated stripes on the quarter panel, with distinctive text branding across the tongue and heel.
02. Campus by adidas Consortium X Human Made
Arriving alongside Human Made’s Stan Smith is another reworked classic from the adidas archives. A stripped down, straight-laced, low-top basketball sneaker once known as the Tournament and renamed in 1980, the Campus has long lived in the shadow of the Superstar. Although, as with its shell-toed sister shoe, it became interwoven into early hip-hop folklore, and features prominently in the artwork for the Beastie Boys’ 1992 album Check Your Head. Human Made’s take, as with its rendition of the stablemate Superstar earlier this year, features the phrase “gears for futuristic teenagers” running up the emblematic stripes, along with the red heart logo on the heel.
03. Dunk Low SP by Nike
Designed by Mr Peter Moore, 1985’s original high-top Dunk was seen as a cross-pollination of the best bits of Nike’s basketball roster, including Mr Moore’s own Air Jordan 1. Initially geared towards college basketball courts – mirroring the team colours of 12 top schools – the shoe instead gained a cult following among skaters, later inspiring a low-top version. The latest incarnation joins the dots, employing a dramatic colourway called University Red, splashed across this reissue’s high-quality leather. A classic that has lived a thousand lives, reborn variously under the aegis of parties as diverse as the Wu-Tang Clan, Mr Virgil Abloh and Stüssy, who famously reimagined it in ice-cream tones, the Dunk is the shoe that is said to have kickstarted today’s sneaker culture, making it a must-have for any serious collector.
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Illustrations by Mr Ben Lamb