Born in the Adelaide area – South Australia’s foremost wine region – entrepreneur Mr Trent Fraser was well placed for a career in the drinks industry. After nearly a decade with Penfolds and Treasury Wine Estates in his homeland, Mr Trent branched out, taking his skills to New York to work with Moët Hennessy. Following nine years as vice president of iconic champagne producer Dom Pérignon, Mr Trent helped build and, in 2017, launch Volcán De Mi Tierra, and now serves as president and CEO of the tequila brand.