THE JOURNAL

From left: Mr Manu Ríos in Paris, 22 June 2023. Photograph by Avalon. Mr Deon Hinton in Paris, 22 June 2023. Photograph by Mr Christian Vierig/Getty Images. Mr Chris Pine attends in Los Angeles, 19 March 2022. Photo by Mr Kevin Winter/Getty Images
It’s never been particularly easy to do sexy dressing as a fella. Sure, you can pop open a few more shirt buttons or hike up your shorts a couple of inches. But the fear is always that you’ll end up looking a little daft at best – and “sleazy” at worst. That said, you might have noticed a new, more sensual mood creeping into menswear over the past couple years.
First came the subversive basics: cut-outs and ultra-deep V-necks that were unabashedly risqué although not entirely approachable. Then, bit by bit, celebrities started ditching their shirts on the red carpet and baring skin under their tuxedo. The 1970s pornstar moustache even made a resurgence and was adopted by some of Gen Z’s most stylish stars, and slicked hair is all the rage this season. Now, from the runway to the real world, you’ll find men who are leaning heavily into that louche look through brave, skin-baring sartorial choices, glinting gold accessories and artfully dishevelled grooming regimens – albeit in the most elevated fashion.
For the origins of this aesthetic, you’ll have had to rewind all the way back to the jet-set generation of the 1960s and 1970s. Think Italian playboy Mr Gigi Rizzi showcasing his distinctive sense of style with red velvet flared trousers, a casually unbuttoned polo shirt and a silk neckerchief, and exuding sex appeal with a chest of hair and sun-kissed skin. German photographer Mr Gunter Sachs, too, knew not just of the fail-safe combination of high-waisted trousers and skin-revealing shirts but also the importance of an elegant Cartier Tank and complementary gold jewellery to dress it all up a touch. Over in Paris, Mr Serge Gainsbourg, meanwhile, effortlessly radiated charm and rugged masculinity with his perpetually tousled bed hair and stubble, and deliberately dishevelled appearance by way of unkempt shirt collars.
Sophisticated “sleaze”, as we’re calling it, was a central theme in the SS24 menswear shows. In London, Milan and Paris, models often wore loose-fitting shirts cut from drapey silks and sheer fabrics paired with pinstripe suits, and the shortest of shorts finished with a pair of statement sunglasses.
SAINT LAURENT was the main flag bearer, sending a parade of confidently strutting guys with coiffed hair down the runway, showing plenty of chest beneath louche silk shirts. AMI PARIS and Officine Générale, among others, also featured models in dressed-down, moody tailoring, racy shirts and short shorts with plenty of attitude.
“Three undone buttons always work. Two is fine, four is daring”
It has also translated to the red carpet, with many stars subverting the traditional rules of tailoring by wearing little to nothing underneath. Mr Chris Pine has been ahead of the curve for some time – last year, he stepped out in array of louche looks, including a low-slung T-shirt and suit combo accessorised with a gold necklace and slicked hair at the Guild Producer Awards. Note, too, the black Giuliva Heritage dinner suit with a heavily unbuttoned silk shirt and printed silk bandana he recently wore while promoting Dungeons & Dragons in Paris.
Gen-Z social media pin-up Mr Noah Beck, meanwhile, is also doing the rounds in pec-revealing sheer shirts from the likes of Lanvin. And of course, Mr Harry Styles and Mr Paul Mescal, too, have always felt daring enough to toe the sleaze line, frequently sporting low-slung white vests beneath finely tailored jackets at glitzy events.
How to channel the look in your own real-world wardrobe this season? Note that the lion’s share of the action happens in the shirting department. A plain-coloured, floaty and soft-collared silk shirt is just the ticket, and the styles hailing from Stockholm’s Saman Amel are sensual yet could not read more luxurious.
“They are designed with a one-piece collar, slightly louche and with the softest touch and drape. They can elevate a casual look and add relaxation to more formal attire,” says Mr Dag Granath, the co-founder of Saman Amel. As for how many buttons you should undo, he says that it “all depends on your character,” he says. “Three buttons always work. Two is fine, four is daring.”
Styling is key, here. Take your cues from Pine, Styles and Mescal: silk shirts look best when dressed up with tailoring. Nothing too boxy, though – instead, a jacket that’s long in length and buttons low will lengthen the torso, open up the chest area and make the overall effect more commanding.
In the spirit of balance, try trousers with high-rises and slimming pleats (though flared trousers will amp up the old-school Riviera playboy feel) and ideally made from breathable and lightweight fabrics, such as linen or tropical wool. That said, “mini shorts”, as they’ve been coined post-SS24 show season, can up the risqué factor as demonstrated by Mr Manu Ríos, who was pictured wearing a full look from AMI PARIS last month.
“Apply four to five pumps of sea salt spray on clean, damp hair and then go in with a hairdryer”
As for achieving Gainsbourg-esque “sleazy” hair, you can “apply four to five pumps of sea salt spray on clean and damp hair and then [go in with] a hairdryer,” says celebrity hairstylist Mr Joe Mills. If you want a glossy look, apply a water-based pomade and “try not to use a brush to finish, as it will make it look too neat and less lived-in”.
Meanwhile, stubble should be kept to “a minimum length of grade one and a maximum length of grade two, and finish with a good amount of beard oil to moisturise the facial hair and skin.”
The finishing touches should include a sleek, unlined loafer or luxe mule for comfort and relaxed elegance. At least three pieces of gold jewellery minimum, please – take a leaf out of Sach’s book with a gold Tank watch, and don’t be without a pendant.
Tinted sunglasses are a must, of course. Jacques Marie Mage has options aplenty. Finally, no sophisticated sleaze look is complete with a splashy, liberally applied fragrance. Le Labo’s Thé Noir 29, which balances woody notes with sharp bergamot, feels appropriately perky, mysterious and seductive – while TOM FORD’s Neroli Portofino was practically tailor-made with Riviera playboys in mind.
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