Shipping to
United Kingdom

Five Korean Menswear Style Icons

March 2018Words by Mr Ashley Clarke

It used to be, when we thought about style in East Asia, Japan was the unquestionable zenith. In recent years, however, it has had a rival. Thanks to a new wave of fresh young things in the worlds of art, music and fashion, South Korea’s star is rising fast. Originally catapulted into the international stratosphere with breakthrough acts such as BIGBANG and Psy’s viral hit “Gangnam Style” – plus, some jaw-dropping street style in Seoul more recently – Korea is making the jump from the periphery of the fashion world into its frenetic centre, and some of its celebrities are veritable bellwethers when it comes to style trends in the rest of the world. So, to chime with Seoul Fashion Week, which kicked off today, we’re shining a light on some of the icons in Korea who have caught our attention. This list is by no means exhaustive, but it does show a cross-section of Korea’s most stylish gentlemen. From streetwear to suiting, some are astronomically well-known across the globe and some are less so, but they are all part of Korea’s fashion ecosystem. Take note.