We men, it is often said, are creatures of habit. And there’s absolutely nothing wrong with that. There are few greater pleasures to be had, sartorially, than happening upon a particular sweater, or shirt, or pair of trousers, that we know suits us perfectly, and that we can purchase with confidence (and in different colours) again and again. It takes all the guesswork out of that sometimes tedious process of shopping. Swedish brand Acne Studios knows this well. It boasts a well-priced, impeccably cut range of everyday products that are not only timelessly stylish, but remain available from season to season, and so are the cornerstone of many a wardrobe.
There’s just one tiny problem here. The brand has recently revamped them all. It started with the jeans – the entire denim line has been retitled Blå Konst, and furnished with a series of new names and fits – but it extends to all products. The Max chino is no more. In its place, we have the Ayan trouser. Where once you might have looked for a College Face sweat, you must now search for Fairview. Given the almighty upheaval all this is likely to create among loyal (and habitual) customers of the brand, we thought it our duty to alert you to some of the key Acne Studios products that are now (as ever) available, but under different names, with fits slightly tweaked and perfected to make them better than ever. Scroll down, and quit panicking.