We’ve already remarked, this year, that the stylistic codes of Britpop (retro sneakers, tracksuit tops, velvet jackets, corduroy) seem to be having a resurgence. We’ve also plumbed the annals of film to reflect on what classic 1990s movies such as My Own Private Idaho and Mallrats have to teach the style-conscious man of today. But we didn’t see this one coming. Suddenly, a switch has flicked it’s like we’re back in 1995, at the height of the so-called “lad culture”, beaded necklaces round our necks, Oasis blaring on the airwaves. Why? Simple: peroxide.
Over the course of 2016, we’ve seen many high-profile men go blonde. Not a natural, nice-and-easy, platinum colour, but a harsh, Day-Glo yellow. The “why not use the whole bottle” approach. It started with Mr Zayn Malik, who, obviously looking for something to do over the Christmas holidays, bleached his hair in December 2015. Then came the rise and rise of Messrs Lucky Blue Smith and Gabriel-Kane Day-Lewis, both of whom tend to sport bleached locks, with or without visible roots. Some high-profile men, such as Mr Miles Teller and Mr Daniel Craig, have had to dye their hair blonde for specific movie roles. But others have done it for fun. Footballers Mr Lionel Messi and Mr Aaron Ramsey, for example. And actor Mr Luke Evans, who revealed a new, dramatic blonde haircut in the middle of August.