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Why Hangover-Free Alcohol Is On Its Way

March 2018Words by Mr Richard Godwin

From left: Seedlip Spice 94, Pomorze Unfiltered Vestal Vodka, Nyetimber Classic Cuvée

It’s a funny thing, the future. If you were sitting on a bar stool in 1968, casting ahead to what we’d be drinking in the space year 2018, you probably wouldn’t picture a bunch of hirsutetattooed men getting really pernickety about an old fashioned (a cocktail invented in the mid-19th century). And you wouldn’t guess that there’d be a newfound love for gin, resulting in more distilleries in London than at any time since the 18th-century gin craze.

But one of my favourite things about booze is precisely that, on the whole, it doesn’t tend to change. Once you’ve distilled something in alcohol, it (theoretically) stays that way for a very long time. Sometimes, the new thing can be the old thing.

However, the world of booze does innovate and evolve. And what we can say is that technology is developing as fast as you can say Pan Galactic Gargle Blaster: virtual reality, robotics and neuroscience will all come to influence the way we drink, as well as climate change. With that in mind, here are five trends shaping the future of drinking.