You’d be forgiven for thinking that the business card should, by now, have gone the way of fax machines, Walkmans and VHS (ie consigned to the skip, along with pretty much everything else Patrick Bateman coveted and obsessed about in American Psycho. And yet, the likelihood is you’ll have a few on your desk, left over from the last offsite meeting you attended.
“Most people still give them out in the hope that it’ll be more resonant than something simply tapped into the Cloud,” says Mr Peter York, management consultant, co-author of The Official Sloane Ranger Handbook and former style editor of Harpers & Queen. “You can see why they’ve survived because you can charge them with meaning to a greater extent than you can with something electronic.”
As Patrick Bateman showed us, business cards can evoke strong feelings, while attempts to digitise them with apps have largely come to nothing. However, it is important to ensure those feelings are positive. For example, Facebook’s Mr Mark Zuckerberg used to have one that read, “I’m CEO, Bitch” – not something we’d advise. So here, with the help of Mr York, is an expert guide to making your business card stand out – in a good way.