THE JOURNAL

Mr Steve Coogan as Alan Partridge, publicity still for This Time with Alan Partridge, 2019. Photograph by Mr Andy Seymour/BBC Studios
We take a sartorial look at the British broadcaster. Jurassic Park! .
Alan Partridge is a man whose work has spanned decades. He’s been a cultural commentator and broadcasting behemoth since the 1990s and yet, oddly, much like his beloved James Bond, doesn’t seem to have aged a day. Forget Mr Paul Rudd, it‘s Mr Partridge’s skincare routine we’re waiting for. Without Alan Partridge, we wouldn’t have phrases such as, “That was liquid football!”, and many of us forget that he was the first person who was brave enough to say it: “I find it amazing how many people still think the petrol cap on a Ford Focus is on the offside rear.” Nor would it be commonplace for a middle-aged man to sing a medley of Ms Kate Bush songs live on national television. However, there’s one aspect of his success that seems to have gone sadly uncelebrated – his style. So today, before the second episode of his latest TV series This Time With Alan Partridge airs, we’re switching into fifth gear, dropping a hot Americano into the cup holder, slapping on our driving gloves, blasting Abba on high and driving crash, bang, wallop into Mr Partridge’s wardrobe.
The Sir Roger Moore Blazers

Still from I’m Alan Partridge, season 1, 1997. Photograph by Ms Jackie di Stefano/BBC Photo Library
They’re double-breasted, they’re bold, they are the tailored cornerstone of Alan Partridge’s “sports casual” look. Like that other British style icon, HRH Prince Charles, he wears them slightly oversized and in bold colours – emerald, cranberry, mottled mushroom – with a cravat or tie. Speaking of neckwear, and being the style maven that he is, Mr Partridge has designed a badge-and-tie set with his own insignia and Latin motto: “Cognoscens Me, Aha, Cognoscens Te”, which we assume his assistant Lynn Benfield sews onto his jackets, thus rendering them unique, and let’s be honest, priceless. Paired with slacks and aviators, this look is perfect for a barge trip down the Norfolk broads.

The Gentleman’s Sportswear

Still from I’m Alan Partridge, season 1, 1997. Photograph by Ms Jackie di Stefano/BBC Photo Library
When it comes to looking sleek and chic while exercising, the most important thing is to allow your legs to breathe. Alan Partridge knows this, hence his lifelong commitment to the short shorts. He chooses a silky fabric in a bright colour, probably to alert drivers to his existence as he performs groin stretches in a lay-by on the M11. Mr Partridge also knows that it’s imperative to keep your torso warm while working out, which is why he often wears said shorts with a shell jacket or a knitted sweater. It’s a universally flattering silhouette, especially when rounded off with white chunky sneakers and socks pulled up as high as physically possible.

The Safari Suit
At the premiere for his first film, Alan Patridge: Alpha Papa, Mr Partridge wowed the fashion world in a baby-blue safari suit. It’s now, of course, an iconic summer look – the short sleeves, pink tie and tan moccasins are seared into fashion memory. We particularly like the utility feel of this outfit, but the pastels give it a fun twist. It’s an outfit that says, “Yes, I absolutely could change the wheel on your Rover 800, but not right now, I’m on my way to look at a Victorian folly with my girlfriend Sonja”.

The Bomber Jacket
The bomber has been a classic piece for decades, but it was arguably Mr Partridge who first pushed it from everyday wear into formal. He wore his to the funeral of a colleague in 1997, which was, of course, entirely appropriate – it was black. It looked sophisticated, but also fresh, exactly what you want for mourning. Embroidery on bombers is nothing new; it’s a great way to express personality and nod to your interests. In Alan Partridge’s case he chose to champion Castrol GTX, excellent for a sludge-free engine.
Get the look
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