How to take your fitness and wellness goals to a new level.

Do you feel fit? What about your diet? And sleep quality, how’s that going for you? Whatever self-improvement pursuit you’re self-flagellating over in 2019, there’s a growing demand for supplements to keep us going, and the industry is booming. PharmiWeb reported last week that by 2026, the global herbal supplement market is expected to reach around $9b. That’s a lot of 5-HTP. But are you keeping up? From collagen supplements that taste like festive hot chocolate to green tea skin food and tablets to aid a good night’s kip, plus some muscle-building magic that isn’t your average gym-rat fare, here’s an introduction to some of our favourite supplement brands and a primer on what they can do for you.

Fresh on the supplement scene is Ancient+Brave, a small but innovative brand that specialises in collagen supplements (great for skin and hair) and intermittent-fasting aids. For the latter, try the brand’s True MCT oil, a clear liquid used to create nutritional ketosis, which, in other words, will help the body to burn fat for fuel instead of muscle. Oh, and it’s all vegan, of course.

From probiotic whey protein to sleep drops made from valerian root tincture (not a plant from Game Of Thrones but a bona fide sleep aid), The Nue Co. makes products to keep you functioning at your best, whether that’s on the treadmill or in the office.

Protein powder? Pfft. Male Optimum, Protein Excellence and Body Brilliance – that’s more like it. Bodyism’s concoctions are an elevated take on your pre- or post-workout shakes and include everything from energy-boosting supplements to fire up your gym session to cleansing digestive boosters to heal your body from the inside out.

Healing wounds and reducing the severity of upper respiratory tract infections hopefully aren’t things at the forefront of your mind on a daily basis, but the fact that Bear’s supplements can help with that is testament to its effectiveness. Created to protect cells against free radical damage and boost your immune system, the Australian brand’s supplements come in powder and pill form, making a smart and easy addition to your morning routine.

Want to look even better? Try Dr. Barbara Sturm’s Skin Food supplement. Created by the eminent dermatologist, it’s packed full of anti-inflammatories, antioxidants and anti-ageing ingredients along with a hefty helping of purslane, the herb known for its youth-preserving properties.

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